SERGIO OROZCO EN EL NYT
Martes 8 de octubre, 2002
De: Mario Pachajoa Burbano

Amigos payaneses residentes en USA:

El New York Times publicó el 22 de septiembre un artículo sobre el payanés Sergio Orozco (orozcoNY@aol.com) que elogia la dinámica y elegante industria que ha montado nuestro compatriota en USA, con oficinas en Italia y China.

Reproducimos parte del texto de dicho periódico, uniéndonos a las numerosas felicitaciones que Sergio recibe diariamene.

Cordial saludo,

NEW YORK TIMES
September 22, 2002,
Sunday Edition

ART AND ENGINEERING By DEBRA NUSSBAUM

WHEN you ask some of New Jersey's furniture designers what attracted them to their line of work, they will say it was a marriage of two loves

The secret of furniture design is to create something great that can be mass-produced, said Sergio Orozco, who has a six-person studio in West New York, N.J. But each piece has to begin with the human being in mind ''and the desire to please the eyes and please the body,'' he said.

Here are three New Jersey designers whose items appear everywhere from department stores in the North America, Europe and Asia to mom and pop furniture stores and North Carolina showrooms.

Illuminating Smart Design

Sergio Orozco describes his feelings for lighting like a passionate relationship. ''Lighting is the greatest love affair of my life,'' he said. ''Without lighting, there is nothing.'' But up until recently lighting has been misused and neglected, he said.

A light must be a key part of decorating and must look as good when it is switched off as when it glows. Mr. Orozco, 45, has a studio in West New York, which he has also made his home. Many of his designs are in brilliant colors with flowing sculptured metal. Along with lighting, he and his six-person staff design furniture, ceiling fans, rugs, frames, mirrors, home office items and flatware. Mr. Orozco, who has a wall full of design awards, started out as a musician.

Born in Colombia, Mr. Orozco studied the violin and assumed that music would be his lifelong career. But after living in Europe for three years, Mr. Orozco said he realized that he was better suited to art and design. He attended Parsons School of Design in New York in the early 1980' and in 1989 he established his own company. He has made tables that retail for $6,000 and those that sell for $199, he said.

Mr. Orozco likes the direction he sees in America in which he believes people are beginning to care more about design and put more thought into it in their daily lives. ''We are catching up to Europe in that respect,'' he said, where food, art, opera and design are all part of the ordinary week.

He credits designers like Michael Graves, who sell teapots and accessories in Target stores, and have made clean, slick design affordable for many people. ''I applaud that,'' he said. ''He could have stayed on the elite side.

He has humanized the mass market.'' Understanding lighting and how it can dramatically change a room is one of the things Mr. Orozco believes the consumer is beginning to grasp. People have always gravitated to rooms, like the kitchen, he said, because they want to sit in the good light. He hopes to transform the thinking about light so people see it as the key to furnishing a room.

''If you are making love, turn the lights on,'' he said. ''But only if the light is in the right place.''